प्रगति

Sieva

Skin care specially made for you

Case Study / Concept Design

According to the ads all skin care products produce miracles, which sounds too good to be true? Seiva is focussed on simplifying the process of picking the perfect skin care product from the shelf or the online store. The ideation and the concept building is done weeks using the design sprint process.

  • Focus Areas

    • Product Design
    • Brand Design
  • Touch Points

    • Mobile Application
    • Smart Mirror
  • Type

    • March 2019
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Back

Problem Statements

  • Different people have different texture of the skin

    The main objective was to make skin care information accessible to all genders, age, ethinicity personalised according to their skin

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  • Transparency of the product usage and contents.

    Preferences of buying natural products, and how to use the products in the most optimal way that derieves great results for you skin

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  • $131

    Skin care sales expected to be $131 billion in 2019

  • 7/10

    Millennial women research on beauty products before purchasing the beauty products.

  • 73%

    Millennial women seek out cleaner and all-natural products.

Building Solutions

Converting our problem statements into our value proposition,This brands help you pick a cosmetic based on your skin.

How might we achieve those values? Mapping ideas and actionables into a impact VS efforts, helps us plan our project milestones and we can focus on these actionables based on the effort it will take.

sieva building solutions

Lora Kraus

27 years | Marketing Consultant

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Lora Kraus

Her entire day comprises of tons of meeting in same city or different cities. She’s up to date with all market trends . Generally shes meeting new people and travelling for work.

Mattew Sanders

26 years | Mid Level Business Analyst

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Mattew Sanders

He’s been working with ABC company since 3 years and he handles his own small team. Lives alone in the city with couple of roommates. Dating since 6 months.

Personas

We need to understand the our users and their needs.

Lora says “
I keep looking for natural products and routines that can help me take care of my skin ”

Mattew Says
“Guys generally never talk about skin care, occasionally when there’s some issue, my girlfriend just points it out and gives me advice”

Story Boarding

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    1 Her work

    As a consultant Lora has to meet number of people and be a part of various meetings

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    2 Her daily routine

    She has to look her best everyday, as she’s meeting alot of people and shes representing her company and ideas

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    3 Research and buy

    She comes numerous ads online, offline of cosmetic products and buys based on the basis of reviews

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    4 Her work

    As a consultant Lora has to meet number of people and be a part of various meetings

  • story-board-2
    5 Her daily routine

    She has to look her best everyday, as she’s meeting alot of people and shes representing her company and ideas

  • story-board-3
    6 Research and buy

    She comes numerous ads online, offline of cosmetic products and buys based on the basis of reviews

Customer Journey

To understand the user’s context and needs, it helps to establish the environment in which the tool in question might be used.

sieva customer journey
Wireframes
wireframe 1
wireframe 2
wireframe 3
wireframe 4
Bringing it
all together
01

The Perfect Match

After gender specification, next few steps help you decide your perfect skin tone for product & routine recommendation

pick gender
02

Skin Sensor Tool

This tool scans the face, detect the irregularities in the face and gives you recommendation based on the scan.

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  • skin-sensor-tool
03

Perfect Routines for you

The routines have a listing for products and how to use the products well , that would help your skin.

  • perfect-routine
  • perfect-routine
04

Choose Natural Products

The product listing will only come when you do the skin scan or the skin test, they are recommended to you. The ingredient list in the label is scanned and a natural parameter is calculated, also the no of times you can use the product is specified

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05

Home Page

It contains of the no of products, routines current in use. Indicating the used product percentage to track when is your next purchase.

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User Interviews

user interview 1

Ishita Malhi

28 | F | Cosmetic Buff

Most of the websites dump the information, so I spend hours searching for new products, brands which can be suited for my skin. This app can help me save time and find better natural products for skin care

user interview 1
user interview 1

Ashish Patil

28 | M | Daily Care

Guys have less options to pick from, all the cosmetic websites are catered towards women, the app look & feel is very neutral and welcoming for a guy, to use the product. I would use a routine maybe one or twice a week.

user interview 2
user interview 1

Rupali Gala

26 | F | Very Sensitive Skin

My skin has been very sensitive since I hit puberty, I do not pick up anything off the shelf before getting a recommendation for my dermatologist. But sometimes I do not know how to use them, a routine with those products would be great help!

user interview 3
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Learning & Impact

Conducting Surveys

The surveys help me figure out the touchpoint of the product

  • 1) Who uses skin care products ?
  • 2) When do they use skin care products ?
  • 3) Why will they use skin care products?

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Surveys

Taking Interviews

The insights and comments were like priceless gems, the feedbacks helped me understand what is required to make the experience more easy

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In-dept Interviews

Positives

  • Skin Sensor tool was appreciated
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  • Gender neutral product recommendation was good
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  • Routines based on the products and filters
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  • The natural ingredient percentage makes me rethink of my purchase
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  • The look and feel is neutral so promotes gender neutrality
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Missed

  • Bottom Menu Navigation will help me navigate
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  • Sharing with a friend
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Suggestions

  • App can include premimum features - Dermatologist Help
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  • Before and after results could help me get motivated
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Future developments

1) Integration with smart mirror interface.
2) Before & After results
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Evaluation of product

  • 01

    Value of product

    The goal is to help the user to buy skin care products easily, saving time and very customised for their skin type

  • 02

    Meaning

    Use of the product would have a significant impact on their choice of skin care and daily routine would help them utilize 100% of products

  • 03

    Enagagement

    Starting with the web screen, to the app later on the integration with mirror interface would make this daily care objective more fun

Case Study

It includes 70+ screens of sketch file, the invision prototype, 4 interviews, totally wrapped up into 5/6 weeks.

  • 04 Interviews
  • 78 Screens
  • 05 Weeks
sieva mobile

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